NACD Board Leadership Conference NACD Chapter System

Community Engagement and Driving ROI for Purposeful Companies

May 17, 2017
Denver, CO




How should companies measure the ROI for Community engagement to ensure they, “Do well by doing good?" Often charitable efforts require significant investment not only of charitable giving funds but also require extensive executive and employee time commitments. 

Companies are also ‘guilty by association’ with the organizations they choose to support and often do not have an integrated Giving, Corporate Social Responsibility, Purpose and Brand linkage.  The best companies though do. 

Join us at our May panel to explore the concepts of charitable giving, corporate sponsorships, caused-based organizations, structural options such as B Corps, long vs. short-term perspectives, and the tenets of Purpose-Led Organizations.  Directors will consider the right strategic allocation to the right organizations and discuss giving ROI considerations and overall shareholder value returns for building purposeful companies.

Location and Time


Denver Country Club
1700 E. 1st Avenue
Denver, CO 80218

5:30 Cocktails & Registration

6:15 Dinner & Program

8:00 Program Concludes



Speaker Spotlight


Luella Chavez D'Angelo

As vice chancellor for enterprise development since February 1, 2016, Luella Chavez D’Angelo leads the extraordinary CU South Denver”‹ enterprise working to maximize its full potential and impact as a unique and innovative education delivery model and valued asset of the CU system. This includes the management of its people, partnerships, promotions and academic programs all four CU campuses, the Liniger Building facility and The Wildlife Experience community services: a museum, K-12 education, community programs, and event hosting and space rental. In addition, she serves as a resource to build collaborations with the Denver, Anschutz, Boulder and Colorado Springs campus academic staff and offerings in enhancing the university’s approach and strategy with corporate and foundation partners. D’Angelo has significant experience in formulating, communicating and executing strategic initiatives and helping them grow in participation, impact and revenue. She served most recently as chief communications officer for Western Union, where she was responsible for worldwide media relations, global corporate and financial media communications, executive positioning and corporate social responsibility strategy. She led the public relations team, employee communications and corporate events, while also overseeing the Western Union Foundation. Prior to becoming CCO, D’Angelo served as Western Union’s senior vice president, Social Ventures, where she developed and executed strategies to address corporate social responsibility, sustainability and philanthropic strategies. She also served as inaugural director of the First Data Western Union Foundation and president of the Western Union Foundation for 11 years. Earlier in her career, D’Angelo led the creation of the Western Union/First Data Foundation and served as its president for 11 years. Luella previously served as chief marketing officer for the Denver Museum of Nature and Science and vice president of institutional development for the University of New Mexico Health Sciences Center. In 2014, D’Angelo was recognized by the Denver Business Journal, receiving a lifetime achievement award as an Outstanding Woman in Business. She was also named as one of the Top Ten leaders by Hispanic Executive Magazine and was recognized by the Colorado Women’s Chamber of Commerce as one of the 25 Most Powerful Women in 2013 and for Lifetime Achievement in 2010. She holds a bachelor’s degree in marketing management and a master’s in business administration, with an emphasis on finance, from the University of New Mexico.

Kim Riether Coupounas

Kim Coupounas is a visionary leader, strategist, and entrepreneur and a passionate advocate for responsible business, the outdoors, and public lands. Kim currently serves as a Director of B Lab, a nonprofit organization that certifies “B Corporations” and supports a global movement of people using the power of business as a force for good. There are over 2000 B Corps around the world. These companies voluntarily meet the most rigorous global standards of social and environmental performance, transparency, and accountability. From 2014 to 2016, Kim led a collaborative effort to grow and engage the community of B Corps and other responsible businesses in Colorado and to foster a vibrant ecosystem of responsible business practice with the goal of making Colorado the shining example of the innovation- and impact-based economy. Kim has dedicated much of her career to getting people outdoors and preserving and protecting our planet's natural and wild places. She co-founded and served as CEO of an international outdoor products brand, GoLite, that was sold in 23 countries and beloved by hundreds of thousands of customers around the world. GoLite was also one of the earliest Certified B Corps. She is now a founding investor and board member of My Trail Company, an outdoor brand that brings to market high performance, lightweight outdoor products that are responsibly made and delivered affordably direct to consumers. My Trail raised seed capital through a national equity raise through and a Colorado Direct Public Offering. It is incorporated as a Colorado Public Benefit Corporation. Kim is past Chairman of the Board of the Outdoor Industry Association (OIA), the trade association representing the $646 billion+ active outdoor recreation industry, an economic powerhouse in the United States that creates over 6 million jobs. She co-founded and served as founding Chairman of the Outdoor Industry Political Action Committee, a non-partisan PAC focused on supporting candidates for federal and state office. Kim earned an AB with honors from Princeton and an MBA and MPA from Harvard. Kim spends her free time with her husband and young son singing, doing martial arts and yoga, and climbing big mountains. Kim and her husband have climbed four of the seven summits, many Colorado 14ers, and the highest mountain or molehill in all 50 United States.

John Ikard

FirstBank is the 2nd largest bank in Colorado with over $17 billion dollars in assets and 2,500 employees. FirstBank is the 3rd largest privately held bank in the United States. In 2016, the bank earned record profits for the 10th consecutive year. In February, 2017, John stepped down after serving 17 years as President/CEO. In March, 2017, he retired after a 35 year history with the bank. John will continue to serve on the FirstBank Board of Directors. John Ikard served as Chairman of the American Bankers Association (2014-2015). The ABA is the largest financial trade association in the country with a 140 year history and currently represents over 4,000 financial institutions. John previously served on the Federal Reserve Board of Directors - Kansas City. In 2010, John Ikard was honored with the prestigious " American Banker Community Banker of the Year" award. John has served as past Chairman of the Denver Metro Chamber of Commerce, past Chairman of the Denver Council of Boy Scouts, past Chairman of the Denver Metro Economic Corporation, and the Colorado State University Board of Trustees. He currently serves as Chairman of Colorado Concern, Colorado's most influential business/political organization with the sole mission of promoting a strong business climate in the State of Colorado.

Kris Pederson, Moderator

Kris has 25 years of management consulting, auditing and financial analysis experience. She currently is a Principal/Partner with Ernst & Young LLP (EY) in Denver where she leads EY's Strategic Transformation team within the Advisory Practice. Kris is an expert in large-scale business transformation and has as a charter to develop new EY offerings in the area of "Purpose Led" transformation. Skillsets include: strategy consulting, executive leadership/alignment, organizational change, organization design, value realization/financial engineering, and process/technology-driven transformation. Prior to joining EY, Kris was Vice President and Transformation COE Leader within IBM's Global Business Services organization. Before that, Kris was a Management Consulting Partner at PriceWaterhouseCoopers, which was acquired by IBM in 2002. Additionally, Kris was Managing Consultant with Gemini Consulting and, before that, an Internal Auditor with Consolidated Electrical Distributors. Industry focus includes high technology, consumer products, industrial products, retail, banking, automotive and telecommunication. Kris is corporate advisory director for Windward Reports, past corporate director of Great Western Bank (where she also served on the audit committee), and past advisory director of Microplas, a subsidiary of Nypro. She is the Vice Chair of ASMEs (Association of Mechanical Engineers) Industry Advisory Board; she serves on the Harvard Business School Women's Advisory Board; and is a member of the White House Commission for Women in STEM (science, technology, engineering and math). Kris is a featured conference speaker in areas such as corporate transformation, new era employee engagement, value realization, and women's initiatives. She received an MBA from Harvard Business School and a BA in Psychology and Business Administration from UCLA.



Question about this Event?

Contact NACD Colorado Chapter 5151 West Ottawa Avenue, Littleton, CO, 80128 phone: 720-271-1751 fax: 303-732-5055 email: