Managing a World-Class Brand With Joe Ellis, President & CEO The Denver Broncos
SOLD OUT - No Walk-Ins
Join us as Broncos President & CEO, Joe Ellis, shares his insights on risk oversight and brand management within the NFL, an organization known for managing and capitalizing on its successful brand positioning.
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Location and Time
Denver Country Club
1700 E. 1st Avenue
Denver, CO 80218
5:30 pm-6:15 pm Cocktails & Networking
6:15-8:30 pm Dinner Program
Joe EllisBroncos President & CEO
Joe Ellis began his career as the Director of Marketing for the Denver Broncos, later becoming Executive Vice President of Business Operations, a position he held for ten years. In 2008 Joe became the team's Chief Operating Officer for 3 seasons, and in 2011 he was elevated to the position of President of the Denver Broncos. During his tenure with the franchise, Joe has consistently and successfully managed the team brand in an industry that invests a great deal in human capital, a category with infinitely more risk elements than financial capital. Success in the NFL, whose franchises dominate Forbes’ list of the 50 most valuable sports teams, is driven by high expectations and a huge customer following. Joe will share his broad experience in managing the Broncos brand, providing a unique and insightful perspective on the risk oversight role held by corporate directors.